- Offer a comfortable tea experience
- Offer healthy choices
- Offer alternatives to the standard social scene
- Choose products that are organic, earth friendly, local wherever possible
roji was conceived;
* to create an atmosphere that would blend both east and west in simplicity.
* to be a place where everyone can spend time regardless of authorities, celebrities, fortune, practices, or cultural backgrounds as in Japanese tea ceremony, we are all equal in front of tea.